Client: Vistaflor, Inc.
Location: Evanston, Illinois
Project Description
The senior management of Vistaflor, a supplier of floral bouquets, retained the services of cmQue, inc. to assist in submitting a proposal to supply flowers to a major supermarket chain in the United States. cmQue, inc. assessed the supermarket chain's business strategy, reviewed Vistaflor's operations, and developed a value proposition that included innovative methods for floral distribution.